Transform your idea to a business

Each lesson contains 30% high level marketing knowledge and skills and 70% activities to explore your idea and your market-environment. Step by step you will transform your idea to a marketing based business set-up.

Getting organized 

1 Prepare your jounal
2 Essence of entrepreneurship
3 Essence of Marketing

Step 1: Exploring your idea

4 Framing your idea
5 Quick scan of your idea

Step 2: Researching your market 

6 Finding your market
7 Finding your potential consumers
8 Grouping your potential consumers
9 Analysing your competitors
10 Influences on your market

Step 3: Being unique

11 Reflecting on your idea
12 Resources for being unique

Step 4: Your market entry strategy

13 Creating your S.W.O.T
14 Strategic activity combinations
15 Creating your marketing mix
16 Budgetting & Planning

Step 5: Developing your brand

17 Defining your brand
18 Writing your manifesto
19 Creating your Vision board
20 Creating your brand identity

Congratulations

21 Presentation tips
22 Concluding thoughts
Baukje Kleinbekman