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Feronia Academy

Transform your idea to a business

Each lesson contains 30% high level marketing knowledge and skills and 70% activities to explore your idea and your market-environment. Step by step you will transform your idea to a marketing based business set-up.

Getting organized 

1 of 3 FREE
1 Prepare your jounal
2 of 3
2 Essence of entrepreneurship
3 of 3
3 Essence of Marketing

Step 1: Exploring your idea

1 of 2
4 Framing your idea
2 of 2
5 Quick scan of your idea

Step 2: Researching your market 

1 of 5
6 Finding your market
2 of 5
7 Finding your potential consumers
3 of 5
8 Grouping your potential consumers
4 of 5
9 Analysing your competitors
5 of 5
10 Influences on your market

Step 3: Being unique

1 of 2
11 Reflecting on your idea
2 of 2
12 Resources for being unique

Step 4: Your market entry strategy

1 of 4
13 Creating your S.W.O.T
2 of 4
14 Strategic activity combinations
3 of 4
15 Creating your marketing mix
4 of 4
16 Budgetting & Planning

Step 5: Developing your brand

1 of 4
17 Defining your brand
2 of 4
18 Writing your manifesto
3 of 4
19 Creating your Vision board
4 of 4
20 Creating your brand identity

Congratulations

1 of 2
21 Presentation tips
2 of 2
22 Concluding thoughts
Baukje Kleinbekman

Overview lessons

  • Getting organized 
    • 1 Prepare your jounal
    • 2 Essence of entrepreneurship
    • 3 Essence of Marketing
  • Step 1: Exploring your idea
    • 4 Framing your idea
    • 5 Quick scan of your idea
  • Step 2: Researching your market 
    • 6 Finding your market
    • 7 Finding your potential consumers
    • 8 Grouping your potential consumers
    • 9 Analysing your competitors
    • 10 Influences on your market
  • Step 3: Being unique
    • 11 Reflecting on your idea
    • 12 Resources for being unique
  • Step 4: Your market entry strategy
    • 13 Creating your S.W.O.T
    • 14 Strategic activity combinations
    • 15 Creating your marketing mix
    • 16 Budgetting & Planning
  • Step 5: Developing your brand
    • 17 Defining your brand
    • 18 Writing your manifesto
    • 19 Creating your Vision board
    • 20 Creating your brand identity
  • Congratulations
    • 21 Presentation tips
    • 22 Concluding thoughts
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